National Pet Show: a weekend of animal Heaven


  • Share of media coverage proactively generated by The View – 96%

  • Interviews negotiated – 8
  • Editorial pieces organised – 89
  • Promotional coverage (competitions / offers)  set up:  49
  • Coverage  achieved– 138 pieces

  • Total reach – 211.5 million opportunities to see (OTS)

Driving intrigue and ticket sales for major consumer show

Showcasing hundreds of different animal species, The National Pet Show is the ultimate day out for animal lovers of all ages, and takes place at Birmingham’s NEC in early November.

Following the rip-roaring success of the Dogfest PR campaign, Fitz All Media appointed The View to handle press for its other key event; The National Pet Show. With fairly short lead times, we set to work preparing a press strategy, preparing media lists and tool kits and delivering a campaign across relevant national and regional media, including print, online and broadcast.

Press pick-up was excellent and high profile coverage was gained in a range of outlets including Channel 4’s Sunday Brunch,  ITV’s James Martin Saturday, Talk Radio and The Sunday Telegraph.



Yet another event working with lots of gorgeous animals! We know how powerful it can be to appeal to the emotional responses of the consumer when dealing with our furry friends, so we did just that – with simple, positive messaging.  Numerous interviews were placed for the many experts taking part – and having credible ‘messengers’ is all part of the Believability™ psychology and way of working.