Hotel de France

Results

  • Number of languages (web, social & e-marketing) – 2
  • Dwell time on website – 125% longer than industry ‘good’ benchmark
  • 2 day shoot: no of great images: 1,535
  • 2 day shoot: no of core videos: 1
  • 2 day shoot: no of video edits: 21
  • e-Newsletter ‘opens’ rate – 160% above industry average
  • e-Newsletter ‘click’ rate – over double industry average

Creating beautiful - and effective - marketing tools from scratch

Hotel de France is a boutique hotel in rural France, situated between Le Mans and the Loire Valley. This classically French, art deco gem has a rich motorsports heritage.  Aston Martin’s race teams used it as a base in the ‘50s and ‘60s and celebrities of the day, such as Steve McQueen and Jackie Kennedy visited.

Under new ownership, it was recently given a full revamp that paid homage to its motoring heyday.

Our brief was to drive awareness, reappraisal and loyalty.  We conducted a full communications audit which informed a new strategy and delivered a fully integrated marketing campaign.  All were designed to lay firm foundations for a new in-house marketing team.

We created a brand new, French-English website, which resolved historical booking issues, gave a luxury feel and provided an easy user experience.  It was a huge task; from design and SEO optimisation, to research, copywriting and translations, no stone was left uncovered.

Our photography and video shoot gave us a huge library of stunning visuals for all marketing comms. 

We overhauled all social media platforms (and developed all content), sent regular e-newsletters to our freshly generated database, then ran Facebook advertising and PPC campaigns. We also created a marketing toolkit and delivered training sessions to hotel staff.

We saw a huge surge in website visitors and engagement generally.  The Times came and stayed, naming it one of their ’50 Best Stopovers in France’.

 

Believability™

Everything we did for HdF encompassed elements of our 15 point Believability™ Index , but key ones were: ‘induces a positive mood in the receiver’, ‘is attractive’, ‘is trustworthy’, ‘makes use of word of mouth endorsements’ and many more.

Gallery