What is Believability?

It’s the golden thread that runs through all our campaigns and it’s what makes The View different from other agencies.  Believability™ is rooted in the thinking that unless marketing communication is believable, opinions or behaviour can’t easily be changed.

Our Believability™ philosophy and 15 point Believability™ Index identify and harness fascinating findings from the fields of psychology and neuroscience.  They have been commissioned exclusively for The View from developmental psychologist and behaviour change expert Professor Karen Pine from the University of Hertfordshire.

Believability™  is what makes The View different from other agencies.

We dovetail this academic work with sector insights to inform messaging and create innovative and highly effective marketing campaigns.

It helps us arrive at the best way to have a genuine conversation with your target audiences. It’s all about adding interest and value. Not noise.


Professor Karen Pine